Park City & Deer Valley

How Do You Mountain?

Uphill Capacity to Increase 47 Percent

Talisker will be "re-creating" its Park City resort over the next 15 months. Changes to be ready for opening day include new branding, new gondolas, new lifts and a new village center.

Branding

The Canyons Resort is now to be called just "Canyons."

Paul Boardman from New York was recently hired as the company's new director of brand, strategy and development and explained that "Canyons" is more appealing at a Thursday press conference.

He also said he will be pressing the question, "How do you mountain?"

People have an emotional connection to mountains and Talisker wants to tap into that, he said.

"What are people's expectations, desires and emotions with the mountain?" he asked rhetorically. "Here people have some of the most strong, most passionate connections as with any terrain in the world."

A new series of video ads features people explaining what spending time at Canyons means to them.

Transportation

In addition to introducing its new campaign, the press conference also unveiled three new ways to get up the slopes.

The base of the Flight of The Canyons Gondola is moving to directly across the village center from Cabriolet Lift, dramatically shortening the walking distance for people parked below the resort.

The direct-connect gondola will still transport guests from the village center to the Red Pine Lodge. The gondola cabins will also be upgraded.

Where the gondola base had been will feature the resort's new high-speed quad lift that Talisker is calling "orange bubbled" and "state-of-the-art."

As guests sit down on the padded and heated seats they will pull down an orange, bubble-like enclosure. Managing Director Mike Goar said the color is visually striking from the outside, and makes colors "pop" from the inside like a pair of giant ski goggles.

Goar said he believes there may be none like it in North America; the inspiration came from Austria.

The new lift will take guests to just south of Sun Peak Lift in nine minutes and will increase uphill capacity by 47 percent.

Skiing/Snowboarding

Iron Mountain to the very south of the resort will see 300 aces of new, northwest-facing skiable terrain. This will include 10 new runs including intermediate to expert, and glade tree skiing, bringing the total at the resort to 176 runs. The construction will include a new detachable quad lift. Timberline Lift will also give guests access to the area.

According to resort spokesperson Elizabeth Dowd, "The new lift will enhance the ease of skiing both north and south off of Lookout Peak and guests will be able to ski directly to the Red Pine area. The south end of the resort is accessible via Timberline Lift which you can ride in both directions. It has stations at the bottom of Tombstone and the bottom of the new Iron Mountain Lift."

Goar said many of the complaints guests have had since Talisker bought the resort two years ago can be addressed through improved snowmaking so Canyons is constructing a 20-million-gallon reservoir. The water and other infrastructure investments will more than double the resort's snow-making capabilities and provide a more reliable early-season experience, he said.

He also anticipates this development to significantly improve the resort's rankings in SKI Magazine's annual survey.

Village Center

Boardman said something the resort is lacking is a way for guests to relax between runs. That's why changes to the village center are also planned including a "ski beach."

Located between the bases of the new gondola and new quad lift, guests on the beach can order food and beverages from breakfast to après ski. It will also make an appropriate venue for events, according to a press release.

Boardman said these changes are part of why Smokies Bar and Grill was torn down.

"All you saw was the back of a bar. Now you're looking at the slopes," he explained.

Ready by Winter

Goar said these changes will be ready by opening day. More are coming before opening day 2011. Everything Talisker has envisioned for the resort's "re-creation" will likely be completed within five to seven years.

An increase in ticket prices will be required to help fund the projects, but Goar said it won't be more than guests might anticipate or be comfortable with.

He also expected the resort to employ 100 additional people this year.

Goar said he believes these changes are the most significant improvements any resort is making in North America this year. They may be the most significant improvements made in years, he added.

Furthermore, he anticipates the first phase of construction to attract attention and raise the profile of Utah skiing.

"The strength of this business in the long term is the synergy that exists with the other resorts," he said.

"Our investment here is part of the larger thesis of Utah skiing," Boardman added.

Boardman said in a new video spot that his experience with the mountains began on hikes with his father in the White Mountains of New Hampshire. He said in the press conference he is a newcomer to the ski industry, but is an expert in helping people make an emotional connection to a brand.

For More Information on Park City and Deer Valley Contact:
Michael Lapay
Prudential Utah Real Estate
Mobile: 435-640-5700
Toll Free: 888-410-7653

mlapay@pureparkcityrealestate.com

by Andrew Kirk OF THE RECORD STAFF : The Park Record

DEER VALLEY Condominiums

Real Estate for Sale and Pending Sales

Updated August 5th, 2010

For More Information on Park City and Deer Valley Homes contact:
Michael Lapay
Prudential Utah Real Estate
Mobile: 435-640-5700
Toll Free: 888-410-7653

mlapay@pureparkcityrealestate.com

*This information contained here in was obtained from the Park City MLS and is deemed accurate.  However, we do not guarantee its accuracy and all information is subject to chagne without notice.

DEER VALLEY Single Family Homes

Real Estate for Sale and Pending Sales

Updated August 5th, 2010

For More Information on Park City and Deer Valley Homes contact:
Michael Lapay
Prudential Utah Real Estate
Mobile: 435-640-5700
Toll Free: 888-410-7653

mlapay@pureparkcityrealestate.com

*This information contained here in was obtained from the Park City MLS and is deemed accurate.  However, we do not guarantee its accuracy and all information is subject to chagne without notice.

Additional Nighttime Ski Runs to Come!

Construction on New Lights Begins in August 2010

Wednesday's Planning Commission approved a Conditional Use Permit for Park City Mountain Resort that will allow the construction of additional lighting on three of the resort's ski runs. Park City Mountain Resort will install lights on the Three Kings, Quicksilver and Pick-n-Shovel ski runs to expand night skiing options beginning this winter season, according to the Park City Planning Commission staff report.

Construction on the new lighting will begin after renovations to current lighting are completed. Planning Department staffer, Jacquelyn Mauer, said the 1,500 watt bulbs currently in the lights on the Pay Day ski run are being replaced with 150 watt metal halide lights that will save nearly 138 million kilowatts a year. With this renovation, Park City Mountain Resort will save money and will reduce light pollution caused by the higher watt bulbs. She said adding, the new lights on all four ski runs will be comparable to the current night ski area lighting and will be a white light.

The approved lighting renovations expand the resort's night skiing area by 23 percent, from 44.5 to 54.7 acres, said the staff report. The lights will comply with land management codes and no complaints were lodged against the project at the Park City's Planning Commission's public hearing.

The project includes 49 new wood poles with 76 new metal halide lights, with the majority of the poles standing 40 feet tall and the tallest pole at 45 feet. The lights will be shielded to diret all light downwards, the staff report said, and no light will pass the horizontal.

"We're happy with the decision and how [the new lights] will improve the night skiing that we offer," said Jenni Smith, President and General Manager of Park City Mountain Resort.

The approved hours of operation for the lights will be from sundown to 10:00pm, starting December 15thth and ending April 1st, 2010.

For More Information on Park City and Deer Valley Contact:
Michael Lapay
Prudential Utah Real Estate
Mobile: 435-640-5700
Toll Free: 888-410-7653

mlapay@pureparkcityrealestate.com

by Zach Murdock RECORD INTERN  : The Park Record

Classic Miners Cottage in the Highly Sought After Old Town Area

Here's Your Opportunity to Own a Piece of Park City's Old Town!

This home is listed on the Park City Historical Registry.

Built in 1930, this two bedroom, two bath cottage is located close to Park City Mountain Resort and within walking distance to Historic Main Street for shopping, dining and entertainment. This is perfect investment for a primary residence or vacation retreat!

Offered at $270,000

For More Information on Park City and Deer Valley Homes Contact:
Michael Lapay
Prudential Utah Real Estate
Mobile: 435-640-5700
Toll Free: 888-410-7653

mlapay@pureparkcityrealestate.com



*This information is subject to change without notice. Buyer is responsible to verify the accuracy of all information to the Buyers own satisfaction.