Park City & Deer Valley

Real Estate Resource Center



Prudential Utah Real Estate

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Marketing Real Estate

 

 

 

Our marketing core revolves around consistant advertising. We advertise regularly in local newspapers and publications, regional and state as well as high-profile national and international publications.

 

 

Advertising

Publications we regularly advertise in:

 

    • REAL ESTATE MONTHLY (in the Park Record)

    • PRUDENTIAL PROPERTY PORTFOLIO

    • HOMES & LAND MAGAZINE

 

 

Listing Brochures

Each listing will receive an 8.5 x 11 color flyer, either 1-side or 2-sided professionally designed. Some listings will receive double-sided 11 x 17 folded color brochures. For listings exceeding $3,000,000 a professionally printed, multi-page brochure and matching mailer will be used.

 

 

Direct Mailings

Direct mail pieces or post cards, are great ways of target marketing a direct audience of potential buyers. Just Listed post cards are created for certain listings warrenting these needs. Also Market Update mailers help generate excitement and inform readers of current sales and listings within certain criteria.

 

 

Online Marketing

Michael LaPay and Associates as well as Prudential Utah Real Estate utilizes all the current internet technologies available to market online. All listings receive still photos, write-up, and virtual tour to ensure maximum online exposure and information for interested parties. Online Resources include the following and are not limited to.

 

    • PureParkCityRealEstate.com

    • Pureutah.com

    • Obeo.com

    • PCMLS.com

    • REALTOR.com

    • Craigslist.com

 

 

Prudential Utah Marketing

Prudential Property Portfolio:  Comes out twice a year in the early summer and at the beginning of the ski season. At over 100 pages, it is the largest and most attractive of all local real estate publications. It is distributed locally in the vast majority of condominiums and hotels in Park City, and also locally at the main grocery stores, Seven-Eleven, Blockbuster and Maverick Stations. We typically print and distribute over 10,000 copies in the spring and fall."

 

Real Estate Monthly - Prudential's "What's New":  Located within the local Park Record newspaper, and it comes out once a month.  It is a staple in the Park City and Deer Valley area, and can be found throughout town and online.

 

Mountain Lifestyle Newsletters:  Our newsletter comes out three times a year in the early summer, at the beginning of the ski season and at the tail-end of the ski season as a recap, also luring visitors to our summer "home buying" season. Within 8 pages we typically cover important news for our visitors and perspective homebuyers, including photo/listings of all our current Developments, news on golf courses, ski areas, real estate market news, mortgage news and a calendar of upcoming events. We print 10,000 copies of each issue.

 

 

 

 

 

Park City Home Staging Tips and Tricks

For home sellers, it's important to realize that your Park City home becomes a product once it goes on the market. To sell successfully, you need to present a product worth noticing and that's attractive to the buyer's eyes, which is what home staging can do.

Home styling or staging is not about decorating or re-decorating your home but it's about highlighting your home's best assets and de-emphasizing its flaws. You need to turn your Park City home into a spectacle that appeals to the widest range of prospective buyers. You need to neutralize your surroundings so your buyers will feel as if they could live in your house.

Here are some ideas on how to stage your Park City Home:

  • Less is More Appeal - trim your lawn, rake the leaves that messes up you front yard, and shovel that deepening snow. It's not really necessary that you have your front door clean looking and you may consider potted or hanging plants. Nothing beats a clean front door, railing and deck.
  • Clean your clutters - have you check your closets lately? Do you still have those skeletons from your closets? Remove everything that you don't need one room at a time. Give some stuff that you don't need to a charity, or let some stuffs be used by a friend. Concentrate on areas that are most visible like the kitchen, living room, the foyer, master bedroom and the family room.
  • Edit furniture - you will be surprise how a room may look better minus one piece of furniture, so put that extra chair in storage along with your clutter.
  • Re-Paint - there are buyers who are not in favor of strong or vibrant colors, so what you can do is paint those walls with neutral colors.
  • Fix visible problems while you can - see what draws your eye like that chipped paint, peeled wall papers or old nail holes. These can be a turn off to Park City home buyers. Fix this as soon as you can.
  • Light, air, and even flowers - open your curtains, turn on some lights and air out your home for at least ten minutes before you show your home to the buyers. You can also try to place some fresh flowers in some places for a refreshing touch in your home.
  • Bring in other person - another person's opinion may differ from your point of view. They may see problems that you may have missed.


http://www.pureparkcityrealestate.com/00BA98
Posted on June 19, 2011 09:00:56 by Michael Lapay
Posted in Park City & Deer Valley Things To Do, Marketing Property, FAQs for Sellers